Welcome to Femsights, the audience insights specialist for women’s health.

We believe in a world without a gender health gap.

A world where women and AFAB people have better health because you understand their unmet needs.

Where customers and patients choose your solution or service in their quest for better health.

Our vision

We unlock your women's health audiences.

Imagine deeply understanding every segment of your audience, uncovering opportunities for innovation, and strengthening your leadership in women’s health.

That’s how our market research services help you. 

Through focus groups, audience research, and custom white papers, we help your business grow and health outcomes improve.

Our services

Audience Insights

Stop guessing, start leading. Our focus groups, reports and tailored research equip you to make smart, strategic decisions

Custom White Papers

Own your category. Commission a white paper to position you as the go-to expert, building trust and creating engagement

What makes us different

We listen for your competitive advantage.

We uncover the emotional and behavioural drivers behind women’s healthcare decisions.

The rich insights that explain the why, offering context to the numbers.

Giving your brand differentiation in the noisy women’s health marketplace.

Image of Rose Bundock, founder and CEO of Femsights, wearing a patterned scarf against a mustard yellow background

“Rose was a great asset to our campaigns. I valued her thoughtful questions, sage advice, and great support”

— Laurelle Sciola, Brand Manager, MilliporeSigma