Welcome to Femsights, the audience insights specialist for women’s health.

We believe in a world without a gender health gap.

A world where women and AFAB people have better health because you understand their unmet needs.

Where customers and patients choose your solution, allowing your brand to grow and thrive.

Our vision

We unlock women's health audiences.

Imagine deeply connecting to every segment of your audience, uncovering opportunities to grow market share and your brand’s leadership in women’s health.

That’s how our market research services support you and your marketing teams. 

Through focus groups, audience research, and custom white papers, we deliver insights to shape your strategy for audience growth and engagement.

Our services

Audience Insights

Stop guessing, start leading. Our focus groups, reports and tailored research equip you to make smart, strategic decisions

Custom White Papers

Own your category. Commission a white paper to position you as the go-to expert, building trust and creating engagement

What makes us different

We listen for your competitive advantage.

We uncover the emotional and behavioural drivers behind women’s health decisions and purchases.

The rich insights that explain the why, going beyond generic personas and best-guess assumptions.

Giving your brand differentiation in the increasingly noisy women’s health marketplace.

Image of Rose Bundock, founder and CEO of Femsights, wearing a patterned scarf against a mustard yellow background

“Rose was a great asset to our campaigns. I valued her thoughtful questions, sage advice, and great support”

— Laurelle Sciola, Brand Manager, MilliporeSigma