Women’s health focus groups.
Focus groups aren’t just research—they’re a platform for voices often unheard.
We create spaces where women of every age and stage can share health experiences, transforming raw conversations into powerful insights to shape marketing and brand strategy.

Why use focus groups
Focus groups transform your women’s health strategy from guesswork to precision.
By listening deeply to consumer experiences, we help you validate product concepts, uncover hidden market needs, and craft messaging that lands.
Strategic Benefits:
- Validate product concepts before launch
- Identify unmet market white spaces
- Reduce marketing investment risks
- Generate investor-grade audience research
Consumer insight advantages:
- Uncover emotional drivers behind purchasing decisions
- Understand authentic user language and communication preferences
- Map complex patient and consumer experience journeys
- Reveal barriers to product adoption

Methodologies
We use 4 powerful research approaches:
- In-person moderated sessions: Deep, face-to-face qualitative insights
- Virtual focus group platforms: Nationwide participant engagement
- Digital survey and discussion hybrid: Comprehensive screening and exploration
- Participatory design workshops: Co-creating solutions involving your audiences
“Rose researched what my audience want as they explore neurodivergence. This helped me get really clear on the products and resources I can offer
— Andrea Anderson, Founder, Belong… We are Neurokin