Most health organisations know what they've built.
They're less sure who they're building it for.
We help health innovators and providers understand the people you serve – and turn that insight into strategies you can act on.
Why good solutions quietly fail
Products launch and don’t land. Customers don’t convert. Patients don’t engage. The solution works – but something between it and the person it’s for isn’t connecting.
Most of the time, the gap isn’t the product. You’ve lost sight of the human on the other side.
That’s what we fix.
“I trust Rose and Femsights. Their offering aligns with what I feel is right. It wasn't fluff. I've heard a lot of fluff in the process of launching Peezy Midstream”
— Giovanna Forte, Co-founder, Forte Medical
How we work
We use a 3-stage method: Listen, Translate, Embed.
We go deep into your audience – through qualitative research, social listening and the intelligence your organisation already holds. We translate what we hear into something you can act on. Where needed, we work with you to embed it.
Human-curated, AI-assisted. We bring sector expertise to what the data can’t interpret alone.
“Unlike many in marketing and research, Rose listens to what you want and gives you what you need… The information she elicited from our audience was valuable, pertinent and insightful and is the basis for an investor and media campaign"
— Giovanna Forte, Co-founder, Forte Medical
Who we are
I’m Rose Bundock, founder of Femsights.
My background is in journalism – the discipline of getting to the truth of something and translating it for people who weren’t in the room. I bring that method to audience understanding in femtech and health.
Before founding Femsights, I led content strategy for a global pharma company. I’ve spent the last decade at the intersection of health, insight, and communication.
I work with a small practice of smart audience insights and UX/CX experts, service designers, and strategists – brought in when the work needs them.
How we can help
Listen audit
A fixed-price audit of what your audience is already saying - in forums, reviews and public spaces where your brand isn't listening. No data access needed. Delivered in 2-3 weeks.
Listen + owned analysis
A deeper investigation combining social listening, qualitative research - real patient and customer conversations - and the data your organisation already holds. Triangulated into a single view. Delivered in 4–6 weeks.
Go deeper
Every project ends with a clear, actionable output – findings translated into something you can move on – from a launch audience strategy to an evidence base for investor and key opinion leaders or internal training programme.
Clarity that connects
If something isn’t connecting between your health product or service and the people you serve – let’s find out what it is so everyone benefits.
