October 3, 2025
October is Menopause Awareness Month, and the room is absolutely full. Brands, campaigns, product launches, awareness posts. All menopause, all the time. This is progress. Menopause […]
June 4, 2025
“I have urine leaks and don’t know what to do” – 23-year-old woman, Reddit forum. This comment captures something interesting about the women’s health space. Not embarrassment. […]
May 24, 2025
“What do you need?” This is such a simple but powerful question. It’s genuinely open-ended, centres the person rather than the solution, and invites honest responses. […]
April 26, 2025
“I’d like an app that gently reminds me there are good times ahead, that I’m not stuck in this cycle forever” – Jade, woman with PMDD. […]
March 4, 2025
“I was diagnosed with PTSD from my pain not being believed. Even when a healthcare expert confirmed my condition, I struggled to trust them” — Marcia, […]
September 18, 2024
“An insight is a revelation. It’s hidden in plain sight” – Julian Cole, Brand Strategist In femtech, a good idea is only the starting point. Investors […]