October 3, 2025
October is Menopause Awareness Month, and the room is absolutely full. Brands, campaigns, product launches, awareness posts. All menopause, all the time. This is progress. Menopause […]
June 4, 2025
“I have urine leaks and don’t know what to do” – 23-year-old woman, Reddit forum. This comment captures something interesting about the women’s health space. Not embarrassment. […]
May 24, 2025
“What do you need?” This is such a simple but powerful question. It’s genuinely open-ended, centres the person rather than the solution, and invites honest responses. […]
April 26, 2025
“I’d like an app that gently reminds me there are good times ahead, that I’m not stuck in this cycle forever” – Jade, woman with PMDD. […]
February 27, 2025
There’s a lot more men can do to support women’s health. The menstrual cycle is our origin story. We should be involved and be aware of […]
October 23, 2024
“Elderly primigravida.” “Incompetent cervix.” “Depressed vagina.” These are real terms used by healthcare professionals with real patients. Half of women surveyed in a 2024 OnePoll study […]
September 18, 2024
“An insight is a revelation. It’s hidden in plain sight” – Julian Cole, Brand Strategist In femtech, a good idea is only the starting point. Investors […]