October 23, 2024

How empathy can mend broken women’s health communication

“Elderly primigravida.” “Incompetent cervix.” “Depressed vagina.” These are real terms used by healthcare professionals with real patients. Half of women surveyed in a 2024 OnePoll study […]
September 18, 2024

What is an audience insight (and why it’s a powerful tool)

“An insight is a revelation. It’s hidden in plain sight” – Julian Cole, Brand Strategist In femtech, a good idea is only the starting point. Investors […]