May 24, 2025
“What do you need?” This is such a simple but powerful question. It’s genuinely open-ended, centres the person rather than the solution, and invites honest responses. […]
April 26, 2025
“I’d like an app that gently reminds me there are good times ahead, that I’m not stuck in this cycle forever” – Jade, woman with PMDD. […]
February 27, 2025
There’s a lot more men can do to support women’s health. The menstrual cycle is our origin story. We should be involved and be aware of […]
September 18, 2024
“An insight is a revelation. It’s hidden in plain sight” – Julian Cole, Brand Strategist In femtech, a good idea is only the starting point. Investors […]