April 26, 2025Published by Rose Bundock on April 26, 2025Categories Audience Research Femtech Strategy Women's HealthBeyond tracking: how to make tech that empowers women with PMDD“I’d like an app that gently reminds me there are good times ahead, that I’m not stuck in this cycle forever” – Jade, woman with PMDD. […]
September 18, 2024Published by Rose Bundock on September 18, 2024Categories Audience Research Femtech Strategy Women's HealthWhat is an audience insight (and why it’s a powerful tool)“An insight is a revelation. It’s hidden in plain sight” – Julian Cole, Brand Strategist In femtech, a good idea is only the starting point. Investors […]